Algarve Kitchen Collective is a rebrand of The Farm House Project, a well-established private chef service in the Algarve. As the business evolved, Hélène felt the brand no longer reflected the direction she wanted to take, moving away from a personal, founder-led identity towards a more refined, chef-led collective.
The rebrand aimed to elevate the positioning, clarify the concept, and introduce a stronger sense of identity rooted in craft, seasonality, and meaningful dining experiences. My visual style, particularly the balance between minimalism and warmth, along with the use of hand-drawn illustrations, resonated with this vision.
Together, we developed a new brand that feels more intentional, grounded, and expressive, aligning the visual identity with the quality and depth of the experience itself.
The identity balances craftsmanship and warmth — refined yet human. A typographic wordmark integrates subtle herb-inspired forms, reflecting the brand’s ingredient-led philosophy. Small details, like the layered interaction within the letterforms, echo the light and texture of Portuguese architecture, creating something both distinctive and grounded.
The visual language is minimal, warm, and editorial. A palette of sun-washed neutrals, olive tones, and clay hues draws directly from the Algarve landscape — allowing the food to remain the focus while adding quiet depth and richness.
Hand-drawn illustrations bring softness and personality to the brand. Inspired by herbs, citrus, and seasonal ingredients, they act as subtle accents across applications — reinforcing the idea of natural, honest cooking without overpowering the design.
The website follows a minimal and intuitive structure, designed to feel effortless and immersive. Clear hierarchy, refined typography, and warm visuals guide users through the experience, from discovery to enquiry, while maintaining a strong sense of identity throughout.
